The Making of the RC Geeks Commercial
Ever wondered how your RC Geeks orders are fulfilled? At RC Geeks we are ‘about’ #EverythingRC and set about conveying this in a fun promotional video. We had a lot of fun creating our new video with the team at 282 Video; So we thought we’d put together a collection of behind-the-scenes photos, to give you an insight into the movie magic that went into this production.
If you haven’t seen the video yet, you can check it out on our YouTube channel or below:
Josh and Kieran from 282 Video came up with several excellent concepts to share our love of ‘big-boys toys’ and we opted for ‘the toys come alive at night. With a three-man-crew, 282 shot the entire production over two long evenings, with assistance from a few RC Geeks staffers.
The commercial was shot in non-chronological phases as different parts of the video required different light levels. We curated a collection of RC models that not only looked good on camera but represented the breadth of our range.
Some of the earliest filming was used towards the end of the film, with repeated driving down the stockroom aisles dragging boxes, or pushing items off of the shelves. There were a lot of low shots to give the camera a real sense-of-speed with the RC cars.
The Dromida Wasteland and Ken Block Micro Ford Fiesta RS4 waiting on standby.
The production team reviewing some of the early shots on the Atomos Ninja Flame.
Josh directed and shot the commercial with the camera on a variety of tripods and rigs.
To save drone battery life we would hold the Tiny Whoop in place while Josh would frame up the shot and set the focus. Once he was ready, we would then lift off follow the agreed flight path.
Sound was a key component for showing how the cars and drones communicate between each other.
The packing scene was a fun one as we had the Dromida push the HPI Formula 32 into a box, ready to be sent off. This an example of one of many set pieces that did not make the final edit.
The boys employed the flexible DJI Ronin to get smooth, low, ‘eye level’, tracking shots with the Aelos Robot.
It even did the Gangnam Style dance!
The production called for total lighting control, meaning the shoot ran over into the early morning to ensure a total blackout in the warehouse. Here the team are playing with artificial back lighting to highlight the diminutive scale of the models.
Apart from the aerial shots, the entire video was filmed using the Canon C100 mk2 and a collection of L-series Canon lenses.
Several of the shots required specialised flying in the tight, hazardous warehouse environment; Thankfully our tame drone pilot Phil was on hand to make them possible.
282 Video production
The boys from 282 Video Production exceeded our expectations, creating an intriguing, engaging and entertaining film. One that was flexible enough to be re-cut to tell variations on the story but also suit the requirements and restrictions of different social media platforms.
As such we cannot recommend Josh and Kieran’s work highly enough, so if you are considering your own film commission, do not hesitate to get in touch with them.
For #Everything RC
Looking for the models used in this commercial? You can find them and many more in our webstore by following the links below.
- DJI Mavic Pro Drone
- DJI Inspire 2 Standalone Quadcopter
- Blade Inductrix FPV Racer RTF – Includes FPV Display
- Makerfire Tiny Whoop with VR007 FPV Goggles
- Makerfire Landing Pad for Mini Drones & Tiny Whoop
- Maverick Strada DC 1/10 RTR Electric Drift Car
- Maverick Scout 4WD 2.4Ghz Rock Crawler
- Axial AX10 Deadbolt 1/10th Electric 4WD RTR
- Aelos Robot
- Ken Block 2015 Ford Fiesta ST RX43 Micro RS4
Do you have any questions, or have you spotted errors in the article? We welcome advice and feedback, so please leave us a message in the comment section below!